A Multi-Year ART Education Programme
A multi-year educational programme designed to accelerate the development of early-career fertility specialists.
The Goal
Supporting clinicians in the first few years of their ART careers requires more than delivering educational events. They need structured development that builds clinical confidence, strengthens research capability, connects them with international experts and prepares them to become future leaders within reproductive medicine.
A global pharma partner, through their partnership with a leading international fertility network, sought to create a sustained educational programme that would nurture a cohort of emerging fertility specialists through a combination of scientific education, mentorship, collaboration and practical learning.
In 2024, the programme enrolled 35 doctors from 13 countries, running across 7 webinars plus a face-to-face event. In 2025, the program expanded to 38 doctors from 17 countries, with F2F attendance of 76%. The success led to the establishment of a sister regional edition in APAC, extending the same model to a new region.
Our Approach
We partnered with a global pharma partner and a leading international fertility network to design and deliver the programme, a longitudinal educational programme created specifically for gynaecologists with 1–3 years' experience in ART.
Rather than a series of standalone meetings, the programme provides a year-long learning journey, combining expert-led webinars, journal clubs and immersive face-to-face meetings to progressively develop participants' clinical knowledge, research literacy and professional networks.
Each activity is designed to build on the last, creating an engaged international community of future ART leaders, building both clinical confidence and research capability in a single rising cohort.
How We Supported the Programme
Educational Strategy
- Shaping of meeting structure and event branding from the outset, ensuring each session ladders up to the programme's broader educational goals
- Worked with the programme committee to define learning objectives
- Created a consistent educational experience across live and virtual formats
Faculty & Scientific Excellence
- Managed international faculty engagement from onboarding through to presentation delivery
- Co-developed and reviewed all scientific presentations, ensuring consistency, clarity and high-quality medical communication, including intro slides and full deck beautification across hundreds of slides per touchpoint
- Supported medical review and MLR approval throughout the programme at both a global and host country level
Learning Experience
- Developed a distinctive programme identity to create a strong sense of community and belonging
- Delivered a multi-touch communication strategy that maintained engagement between every learning touchpoint, combining event invites, reminders and follow-up email campaigns
- Built a dedicated event app providing agendas, interactive patient cases, polling and networking opportunities
- Produced interactive post-meeting reports and newsletters to reinforce learning beyond each session
Programme Delivery
- End-to-end programme management across webinars, journal clubs and face-to-face meetings
- Coordination across faculty, the global pharma partner's teams and operational partners
- Onsite support spanning both scientific and event management workstreams
- Development of an interactive post-webinar report and newsletter after each session
- This year, a dedicated event app is being introduced to further enhance the audience experience, bringing the agenda, interactive patient cases, logistics information, and live polling together in one place
Outcomes
- A recurring, trusted educational touchpoint for early-career ART specialists, sustained year over year rather than in a single event
- Consistently high attendee-rated quality of speakers, content and presentation materials
- Attendees' feedback that the programme directly informs clinical decision-making and patient communication
- Demonstrated growth in reach — international faculty and enrolled countries expanding year on year, with the programme kicking off its third edition after the summer
- A structured pipeline of future ART leaders, equipped not only with clinical knowledge but with research and publication skills