The Poster Gallery Experience
An AI-powered congress activation designed to capture the attention of the next generation of reproductive medicine specialists through interactive, digital-first scientific learning.
Concept Overview
Recognising that the next generation of reproductive medicine specialists expects scientific content to be engaging, interactive and instantly accessible, we reimagined the traditional congress poster session as a dynamic learning experience.
Rather than asking delegates to passively scan static posters, the Poster Gallery Experience invited them to explore real patient cases through visually striking displays enhanced with QR-enabled digital content. Each case unlocked an immersive journey through diagnosis, clinical decision-making, treatment and outcomes, with AI-powered scientific support available on demand to answer questions and deepen understanding.
By blending physical and digital experiences, the activation transformed posters from information displays into interactive conversations, capturing attention on a busy congress floor, encouraging deeper engagement with the science and delivering an experience that reflects how today's emerging HCPs naturally discover and consume information.
The HCP Engagement Journey
At the event
- Join a guided rotation through real patient case posters.
- Discuss each case directly with the presenting scientific expert.
- Explore the patient journey, clinical decisions, and treatment outcomes in an engaging infographic format.
After the event
- Scan the QR code on any poster to access its digital version.
- Continue exploring the complete patient case through an interactive digital gallery.
- Engage with an AI-powered Digital Professor representing the scientific content of the presentation.
- Ask follow-up questions by voice or text and receive evidence-based answers based on the approved scientific materials.
- Revisit the posters anytime and reinforce key scientific learnings long after the event has ended.
Why This Resonates with Young HCPs
- Digitally native audience: QR-triggered, mobile-first exploration meets younger clinicians on ground they already occupy.
- Story before statistics: leading with an authentic patient journey builds emotional engagement before the evidence, improving recall of key clinical messages.
- Shareable and repeatable: the digital layer can extend engagement beyond the exhibition floor, into a post-event resource.
The Three Pillars
- Engagement: Turn passive poster reading into an active, conversational experience with the presenting expert
- Education: Deliver evidence-based scientific content on demand — references, treatment pathways, outcomes
- Emotion: Connect HCPs to the patient story through elegant design and optional AI patient videos